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Marketing Executive Level 4 Apprenticeship

Programme Type: Apprenticeship
Availability: All areas

Is it for me?

If you would like to help shape, support and deliver marketing plans and develop your creative and project management skills this Apprenticeship provides you with the perfect opportunity.

Essential Information

Entry Requirements
Maths and English at Level 2 (GCSE A-C / 4-9 or equivalent). If you don’t have evidence, please contact us to discuss the options available.
Course Length
16 months
Start Date
Set by the employer
Mainly in the workplace. Some knowledge sessions and testing may take place at one of our campuses.
Qualifications Achievable
  • Marketing Executive Level 4 Apprenticeship


This Apprenticeship will give you the knowledge and skills you need to research, develop, promote and distribute marketing products or services through effective channels to engage with a range of target audiences. You will have the opportunity to learn how to liaise effectively with customers, colleagues and suppliers, plan campaigns, analyse information, assist in the achievement of brand positioning and organise events.
What will I learn during the programme?

This programme will enable you to gain a deeper understanding of marketing concepts and theories, brand positioning and stakeholder management. You will also develop your knowledge of target audience’s decision making process and how that can influence marketing activities. In addition you will learn a range of creative and effective communication skills including the ability to write and proofread clear and innovative copy, project briefs and deliver presentations with confidence. During your Apprenticeship you will have the opportunity to improve your project and time management skills to help you deliver tasks and events from concept to delivery. Other subjects you will study include budget management, evaluation and analysis of data and appropriate use of business systems and software technologies.

How will I be assessed?

Throughout your programme you will work with your HTP Apprenticeship Training Consultant who will provide continuous assessment and feedback to ensure you achieve your Apprenticeship standard. Once you have completed training you will demonstrate what you have learnt through a multiple choice test, project showcase and professional discussion.

What advice and guidance can I expect to receive?

From the time you contact us, during training, and after you complete your programme, our experienced staff are on hand to provide you with the help and advice you need to achieve your career aspirations. More information about the Careers Programme we offer can be found on our Support Page or contact one of our Recruitment and Careers Advisors using our Contact Form or by calling 01983 533926.

Need to go deeper into the details of this Apprenticeship?

Full, up-to-date details of this Apprenticeship can be found on the Institute for Apprenticeships website here:

What can I do after this Apprenticeship?

Following successful completion of your Apprenticeship you will have the opportunity to progress onto a the Level 5 Operations/Departmental Management or a Degree Apprenticeship.
Contact us now and get onto your career-boosting Apprenticeship

Newport Old Grammar School Campus: 01983 533926

Portsmouth Campus: 02392 374752